Strategy-driven product design — currently exploring how AI changes the way we build. Based in Montevideo, Uruguay.
Experience
October 2022 - Present
Senior Product Designer
Designed and optimized checkout flows and user journeys, directly improving conversion rates.
Built prototypes and micro-interactions that made products feel more usable and engaging.
Partnered with developers, PMs, and QA in agile sprints to keep design consistent and scalable across products.
Clients include: Farmashop, VES Artex
2020 - 2021
Editorial Designer
Fundación de Cultura Universitaria
Designed books and magazines for a range of authors, managing the editorial process end to end — from concept to final production — with a focus on readability and a strong visual identity.
2020 - 2021
Graphic Designer
Dos Rusos
Produced web and social media assets across multiple brands, adapting creative direction to different campaign goals and audiences.
Skills
AI-Augmented Design
I use AI as a core part of my process, not an add-on — from research synthesis and content strategy to rapid prototyping, copywriting, and code-level polish.
Design systems · Documentation · Benchmark
Design Systems & Prototyping
Building reusable, scalable component systems and testing ideas fast with interactive prototypes.
Figma · FigJam · Framer · Design systems · Prototyping
Product & UX Design
Designing interfaces and flows grounded in how people actually behave, from first wireframe to shipped product.
Product design · Interaction design · UX Research · Mobile apps · Web design
Motion & Visual Craft
Motion and visual identity used to clarify, not decorate — micro-interactions that make interfaces feel considered rather than flashy.
After Effects · Jitter · ProtoPie · Visual identity · Motion
Process & Collaboration
Working inside real product teams — structured methods, agile rhythms, and information architecture that holds up at scale.
Agile · Lean UX · Design Thinking · Information Architecture
Education
2025 – Present
Máster en Diseño Estratégico e Innovación
Universidad ORT Uruguay
2016 – 2022
Licenciatura en Diseño Gráfico
Universidad ORT Uruguay
2019 (exchange)
Licenciatura en Creación y Diseño
Universidad del País Vasco
Certifications
2024
Micro-interaction workshop: From Animation to Action
Repensar
2021
UI Design Patterns for Successful Software
Interaction Design Foundation
2021
User Experience: The Beginner's Guide
Interaction Design Foundation
2016
Creativity + Art Direction
Brother School Montevideo
Let's work together
I'm always interested in new challenges, interesting projects, and great people to collaborate with. Whether it's a full-time role, freelance project, or just a coffee chat — let's connect.