Nicolás Labat

Product designer in Montevideo, Uruguay. I work on checkout, conversion and core flows for e-commerce, retail and health products. I frame the problem before I draw the screen, and AI sits inside that process rather than next to it.

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Nicolás Labat

Product designer in Montevideo, Uruguay. I work on checkout, conversion and core flows for e-commerce, retail and health products. I frame the problem before I draw the screen, and AI sits inside that process rather than next to it.

2019

Capitol

Brand refresh for a neighborhood basketball club in Barrio Prado, Montevideo, founded in 1934. The identity pulls straight from the club's own walls: hand-painted stars, stenciled numerals, and graffiti lettering, reworked into a crest, wordmark, and a tagline lifted from the neighborhood itself — "El ritmo del barrio."

Branding