Description

App redesign for one of Uruguay's largest pharmacy chains, done as part of the product team at Sparq. Reworked core flows like in-store coupons and promotions, plus a virtual try-on feature that lets customers test cosmetics through the camera before buying.

Identity for a neighborhood bakery built around sourdough bread, pizza, and beer. The name plays on "masa madre" (sourdough starter), carried through a bold vintage serif wordmark, a color-coded tag system for the menu, and printed pieces — from pizza boxes to a flyer explaining why sourdough is worth the wait.

Visual identity for a pet shop brand. Its hand-drawn dog mark doesn't just work as a logo — it's built to trace over real pet photos, turning every customer's dog into part of the brand.

Brand refresh for a neighborhood basketball club in Barrio Prado, Montevideo, founded in 1934. The identity pulls straight from the club's own walls: hand-painted stars, stenciled numerals, and graffiti lettering, reworked into a crest, wordmark, and a tagline lifted from the neighborhood itself — "El ritmo del barrio."