2024
Farmashop
App redesign for one of Uruguay's largest pharmacy chains, done as part of the product team at Sparq. Reworked core flows like in-store coupons and promotions, plus a virtual try-on feature that lets customers test cosmetics through the camera before buying.
Strategic Design
Project story
Role
Product designer at Sparq, working with product, engineering and QA.
Challenge
Make high-frequency pharmacy tasks—finding promotions, using in-store coupons and choosing cosmetics—clearer across digital and physical shopping moments.
Contribution
I redesigned the core flows, built interactive prototypes and refined interaction states with the delivery team. The work included promotions, in-store coupons and a camera-based virtual try-on experience.
Outcome
The redesign created a clearer path through the app's key retail journeys and connected browsing, promotion discovery and in-store use in one more coherent experience.
