Product designer in Montevideo, Uruguay. I work on checkout, conversion and core flows for e-commerce, retail and health products. I frame the problem before I draw the screen, and AI sits inside that process rather than next to it.
Product designer in Montevideo, Uruguay. I work on checkout, conversion and core flows for e-commerce, retail and health products. I frame the problem before I draw the screen, and AI sits inside that process rather than next to it.
2020
Kala – Petshop
Visual identity for a pet shop brand. Its hand-drawn dog mark doesn't just work as a logo — it's built to trace over real pet photos, turning every customer's dog into part of the brand.
